There seems to be some confusion out there about what we mean when we use the word “normalize,” and how that is related to the word “normal.” Allow me to clarify.
When we talk about normalizing a particular behavior or idea, we are not saying that the person exhibiting that behavior or expressing that idea is not “normal” in the common sense of that word. We aren’t, for example, saying that the person is deranged, or intellectually deficient, or pathological. Some might actually think those things, but that is a different discussion and I would appreciate it if you did not engage in that here.
We are, rather, using the word “normal” as the adjective form of the word “norm.” A norm is a behavior or idea that our culture or society tells us, in both subtle and more obvious ways, we should expect from each other. We are trained from early on to regard these things as “the way it is.” Now norms are not necessarily the most common or most acceptable or most likely behaviors or ideas, which is what the word normal usually suggests. For instance, American culture has, for its entire history, been dominated by the behaviors and ideas of straight (at least openly), male, Puritan/Christian (at least publicly), powerful warrior men. In other words, the straight, white, Puritan/Christian, powerful male warrior is the norm. And we are socialized to view the world from that perspective.
Now, there are, in fact, more women than men in the population; there are far more people among us more who have no more than modest power, and we are quickly discovering that LGBTQ+ people are much more numerous than we have been told and the non-white population may soon outnumber the white population. And any one time, the number of people who are veterans or serving in the armed forces is less than 15% of the population. But that only states the demographics, not the norm. The norm remains primarily straight, white, Puritan/Christian, warrior men of power (especially economic). And that means, that despite our attempts to change things, the perspectives arising from that norm continue to pervade the society.
Distrust, bigotry, discrimination and disenfranchisement of people who do not represent that norm is “normal.” Misogyny, racism, homophobia, and the Christianization of society are “normal.” The dis-education and miseducation of those not part of the norm is “normal.” Using the very genuine fears of the working class, minorities, and women to divide the masses of people and thus more easily rule over them is “normal.” The idea that success is to be defined in terms of wealth is “normal.” The idea that everyone has the same opportunities to achieve that mythological thing we call the “American Dream” is “normal.” The idea that problems can be best resolved through force is “normal.”
Now we have tried over the years to change some of those things, but progress is always slow and still fragile, as the recent election demonstrates. The things we do to create greater equality for all, to promote justice and protect the rights of those who have less power to protect them for themselves, and to seek more peaceable solutions to our problems, are called “normalization,” or “normative behaviors.” That is, they are things we do to create new norms that better reflect our diversity, our stated American ideals, our rights, privileges and responsibilities as members of society. But our social behaviors, our laws, our public images of ourselves in the media and our demographics all change more quickly than our norms do.
So electing a non-white President did not change the norm of whiteness as the perspective through which we see things. The Supreme Court decision on same-sex marriage, Roe-v-Wade, and the striking down of laws that would require the teaching of “Intelligent Design” in public school science classes, for a few examples, did not usher in a new secular norm. Women still have less access to power, non-whites and non-Christians are still marginalized, and it is still “normal” to proclaim one’s patriotism while waving the flag of a nation that went to war against the United States, and lost. We still think that the more firepower we have, the safer we are.
When we try to normalize something, we are trying to create it as a norm. We are saying that this behavior or this idea is to be expected, that it defines us as a society and a culture, that this is now the perspective from which we will evaluate and express our public and official actions.
So, what we are really seeing around us now is not the normalization of bigotry, of white supremacy, of male dominance and privilege in the affairs of the nation; we are seeing an attempt by that “normal” perspective to roll back the normalization of those things that threaten it. It is not the normalization of racism that threatens us, it is the de-normalization of diversity. It is not the normalization of misogyny, it is the de-normalization of the idea that the feminine is in all ways the equal of the masculine. It is not the normalization of xenophobia or homophobia or religious prejudice, it is the de-normalization of acceptance, tolerance, and cooperation. It is an attempt to say that who we are becomig is not who we are; an attempt to say that who we are is embodied in the worst of who we have been all along.